Project
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Nike - VaporMax
Nike - VaporMax
Year
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2018
2018
Category
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Design
Animation
CGI
Design
Animation
CGI
Synopsis
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Nike needed a creative partner on their latest VaporMax campaign with Errolson Hugh’s company, Acronym. We couldn’t resist this great opportunity to collaborate with Nike and Acronym, and the fun of discovering a whole new world between cyberpunk and westerns.
Process
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The Alternate World
Errolson and Nike had a wild inclination to juxtapose the worlds of old traditional westerns and cyberpunk. The final result is eccentrically fantastic and such a blast to create.
A clash of worlds.
Epoch is a chance for me
to connect with my childhood dream
of becoming and astronaut.
A clash of style.
Epoch is a chance for me
to connect with my childhood dream
of becoming and astronaut.
Process
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Style Frames
Before principal motion began, we first needed to get the design direction sorted and approved by Nike and Errolson. The main intention was to create a world of chaos, yet still visually coherent.
Credits
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Designer + Animator + Art Director - Ash Thorp
Designer + Animator - Toros Kose
Producer - Monica Thorp
Nike Creative Director - Danny Demers
Special Thanks
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Errolson Hugh, Zaoeyo, Gray Scale Gorilla, Chad Ashley, Turbosquid.