Project

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Nike - VaporMax

Nike - VaporMax

Year

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2018

2018


Category

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Design
Animation
CGI

Design
Animation
CGI



Synopsis

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Nike needed a creative partner on their latest VaporMax campaign with Errolson Hugh’s company, Acronym. We couldn’t resist this great opportunity to collaborate with Nike and Acronym, and the fun of discovering a whole new world between cyberpunk and westerns.

Process

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The Alternate World

Errolson and Nike had a wild inclination to juxtapose the worlds of old traditional westerns and cyberpunk.  The final result is eccentrically fantastic and such a blast to create.

A clash of worlds.

Epoch is a chance for me
to connect with my childhood dream
of becoming and astronaut.

 A clash of style.

Epoch is a chance for me
to connect with my childhood dream
of becoming and astronaut.

Process

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Style Frames

Before principal motion began, we first needed to get the design direction sorted and approved by Nike and Errolson.  The main intention was to create a world of chaos, yet still visually coherent. 

Credits

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Designer + Animator + Art Director - Ash Thorp
Designer + Animator - Toros Kose
Producer - Monica Thorp
Nike Creative Director - Danny Demers

Special Thanks

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Errolson Hugh, Zaoeyo, Gray Scale Gorilla, Chad Ashley, Turbosquid.

Copyright

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© 2019 ALT Creative, Inc.

© 2019 ALT Creative, Inc.

Contact

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info@altcinc.com

info@altcinc.com