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Synopsis

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Given full creative autonomy for motorsports royalty invoked something truly special for the world premiere of McLaren’s flagship 750s.

The Film

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The 750s

When you experience the exquisite magic of McLaren first hand, you fully understand and appreciate the brilliance of their beautiful machines.  This piece attempts to touch on that raw visceral emotion of astonishment, power, and magnificence.

The Film

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Film Stills

Every frame of this video was curated with intention and a goal to overwhelm all your senses with ingenuity and wonderment.  

750s

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Hero Shots

Highlighting hi-res hero imagery of this masterpiece, an absolute stunning piece of engineering.  

BTS

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Glitch

A very important visual component to this piece was finding a way to blend the world of CGI with abstract design.  Evolving this visual design language was extremely rewarding and ended up being a key focal point of the final piece.

Process

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Behind the Scenes

We endeavored to match the high level and quality in our digital medium that McLaren devotes to their machines.

Credits

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Director - Ash Thorp
CGI - Ash Thorp + Colorsponge
Edit + Grade - Ash Thorp
Score - Pilotpriest
Producer - Monica Thorp

Special Thanks

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Sending the most heartfelt gratitude to our McLaren family for trusting and allowing us to create the work we love.  Also, a very special thank you to Brandon Smith, Roger Ormisher, Paul Runza, Goran Ozbolt, and Andy Footman.

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